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Marketing is a very fluid and flexible business activity. Over the years, it has adopted several media platforms in the process of disseminating vital product information. Marketing has evolved from the early days of newspapers. Over the years, marketing has been utilized on every major media platform including television, radio and now the internet. One of the new forms of marketing is eMarketing. As I mentioned earlier, the trend in marketing is that it is adopted for whatever communication medium has the largest reach.

Nowadays, it is the internet.

More than 4 billion people worldwide access the internet on a daily basis. This can through the use of social medias, browsing through websites, viewing content on platforms like YouTube, and communicating through emails. The aim of email marketing is usually to advertise products and services. However, they can also serve the purpose of creating business requests,soliciting for donations, building customer loyalty to a product or the company, or to ensure brand recognition. Email marketing gives you the ability to connect with your clients anytime and you get to promote your business in the process. Email marketing negates the need to pay huge sums of money for placing ads on television or radio. It is also a faster means of reaching tour target audience. You have the ability to maintain a mailing list that is split based on a variety of factors that might include how long a particular client's address has been on the mailing list, his or her dislike, or spending habit.

With this knowledge, you can craft personalized messages in a way that will make it easier for you to reach your audience and make them interested in what you have to sell.
This serves the dual purpose of engendering a feeling of trust and loyalty from the clients to the company while also increasing sales at the same time.
There are certain approaches to adopt for a successful emarketing effort.

Broaden Your Audience

Before starting an email marketing effort, you must ensure that your message will reach a sizeable percentage of your audience. This can be ensured if you make the process of signing up for newsletters from your company fast and easy. You should also have enough time to add more people to your mailing list. This should be prospective customers that are interested in what your product or service has to offer. Also, you should ensure that signing up for your newsletter is not a one way road. If your customers do not want to receive messages anymore, they should be able to opt out.

Outline Your Aim

When it comes to compiling email marketing statistics, the process of calculating click through conversions and rates varies according ro factors like the company size and the industry.
Recent statistics released by MailChimp, an email marketing platform, reveal that email marketing campaigns by audiovisual and religious organizations have a higher average open rate than eCoupon companies. For you to have an idea of your figures, you should observe the progress of your competition.

Write Strong Subject Lines

According to MailChip, if you want the chances of people reading your email to increase, you should work on your subject line. Headlines that have the conventional advertising headings like "Easter Special Slash Promo!!!" will most likely be ignored. The recommendation from MailChimp is that most successful email marketing campaigns have the company's name in the headline. The key here is to include a precise description of the subject in the headline. You should strive to tell, not sell

Test, Test, Test

Apart from the email subject, there are other factors that determine the success of email marketing campaigns. This include the sender's name, the message itself and the time the email is sent. It is really hard to keep track of or specifically pinpoint the elements that make a campaign successful. One of the most effective ways is by gathering data on the subject. Some of the platforms used for email marketing gallow you to send what is called an "A and a B" campaign. There are a lot of email marketing platforms that companies can use to ensure a successful campaign. Some of them are:

MailChimp
This is one of the most popular email marketing platforms. This is largely due to the fact that they have a free plan over available for small scale businesses and they integrate this with willing third party providers. Although this platform does not have some of the features of the other platforms in this article, it is the favourite of one-person enterprises and other small startups.
The monthly fees for this platform is a meagre $10.

Vertical Response

This platform affords the user a lot of features like the ability to send over 4,000 messages a month, live help support system and a reasonable free option. Some of its features like Advanced Reporting and Autoresponders can come in handy in a lot of situations. the Auto responder features continually resends emails when recipients do not open them. Quite surprisingly, this has been said to improve open rates by at least 30%
 
SendGrid

This platform is highly suitable for eCommerce websites. This is because most of these sites are already dependent on email delivery services. It requires a member of staff that is knowledgeable about its API because this is the only way you can fully utilize its features. One of the major advantages of SendGrid is that it negates the need to maintain a SMTP server for your electronic mailing list.